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| TOY FACTORY LOFTS A small ad (in Los Angeles magazine) started a phenomenon. “ToY Factory Lofts, For Sale, Coming Soon, Spring 2004” it announced. Thousands of prospective buyers responded. The 121-unit ToY Factory Lofts sold out quickly and a new downtown Los Angeles community was born. The ToY Factory building was constructed as the Star Truck Warehouse in 1924 by the land development arm of the Atchison and Topeka Railroad. In the years that followed this strong concrete and steel building, with floor loads of 300 to 500 pounds per square foot, was designated a bomb shelter during World War II and then, in its first reuse, was converted to a toy company factory. ToY Factory amenities include a market, restaurant, gym, art gallery, chocolatier, clothing stores, yoga studio, roof-top pool with infinity viewing deck, cabanas and fireplace, lower roof garden with innovative planting arrangements and a stainless steel barbeque, oversized hallways, a chic lobby enclosing a unique shipping container mail room, and three levels of interior parking. ToY unit features include unobstructed and unexpected city skyline and warehouse district views, eleven to seventeen foot ceilings, revealed and sandblasted mushroom-cap concrete columns, large factory windows abated and refurbished with dual pane insulated and UV-coated glass, open floor plans, and naturally lit spacious bathrooms with oversized tubs. ToY Factory’s logotype branding is also the 50-foot tall façade supergraphic spelling “ToY” on the building’s north and south facades. This supergraphic effectively and playfully projects the ToY identity into the downtown cityscape and is visible from downtown LA’s office towers, two miles away. At its completion in August 2004, ToY Factory Lofts was the largest mixed use adaptive reuse condominium loft project in the history of Los Angeles. For information on leasing retail, commercial or live/work ToY lofts call 213-622-2150, x31. To see the project web site, visit www.toyfactorylofts.com. |
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